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Analog Devices Enables High-Definition Audio in the World's First HD DVD Player from Toshiba; With audio powered by the SHARC processor Toshiba introduces first DVD players capable of delivering high-definition audio & video
NORWOOD, Mass.—(BUSINESS WIRE)—July 17, 2006—
Analog Devices, Inc. (NYSE: ADI), a global leader in
high-performance semiconductors for signal processing applications,
today announced that its SHARC(R) processor has been selected by
Toshiba to power the audio signal chain in the world's first HD DVD
players, the HD-A1 and the HD-XA1. The HD-A1 and HD-XA1 leverage four
SHARC processors to enable multi-channel audio, providing the
high-fidelity audio needed to support the high-definition digital
media format delivered to today's digital home.
The SHARC processors are able to decode multi-channel streams in a
wide array of audio formats. Leveraging the 32-bit floating-point
capabilities of the SHARC ADSP-2126x family, the HD-A1 and HD-XA1
support lossy and lossless formats from DTS(R) and Dolby Labs -
including Dolby(R) Digital Plus, Dolby TrueHD and DTS-HD (Core
decode). The SHARC's processing power is critical for the simultaneous
decode of the Dolby Digital Plus streams, which can reach up to 3
Mbps, and the simultaneous conversion to backwards compatible Dolby
Digital streams.
In addition to performing the required conversion processing, the
SHARC processors conduct the up and down sampling; secondary and
effect channel decode; and perform extensive on-board Multi-Channel
Signal Management including: Bass Management, Delay Management and
Channel Level Management.
"In delivering to market the first HD DVD players, we required
robust processing capabilities. The SHARC processors has been a leader
in the high-performance audio market for over a decade and its ability
to process complex audio algorithms made it ideal for the HD-A1 and
HD-XA1," said Hiroyuki Tokoro, Technology Executive, Toshiba
Corporation.
"Analog Devices is pleased to play a role in this revolutionary
new technology that shapes the way today's consumers view movies in
the home," said Mike Haidar, general manager, Software and Systems
Technology, Analog Devices, Inc. "As the HD video format continues to
flourish, manufacturers are recognizing the need for high-performance,
multi-channel audio to support it. All too often, products have
delivered pristine video only without giving audio performance the
proper consideration. As manufacturers begin to recognize the need for
high-performance audio to support advanced digital video formats,
SHARC is becoming increasingly critical to the Advanced TV market."
SHARC Powers Next-Generation HD Media
For more than 10 years, SHARC has dominated the floating-point
digital signal processing market, delivering exceptional core and
memory performance complemented by outstanding I/O throughput. By
combining the digital signal processing power of SHARC with its
converter and linear products, ADI enables a best in class full HD
signal chain solution. Today, SHARC supports and is being designed
into multiple standards for the delivery of next-generation HD audio,
and multimedia.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars
on which Analog Devices has built one of the longest standing, highest
growth companies within the technology sector. Acknowledged
industry-wide as the world leader in data conversion and signal
conditioning technology, Analog Devices serves over 60,000 customers,
representing virtually all types of electronic equipment. Celebrating
more than 40 years as a leading global manufacturer of
high-performance integrated circuits used in analog and digital signal
processing applications, Analog Devices is headquartered in Norwood,
Massachusetts, with design and manufacturing facilities throughout the
world. Analog Devices' common stock is listed on the New York Stock
Exchange under the ticker "ADI" and is included in the S&P 500 Index.
www.analog.com
SHARC is a registered trademark of Analog Devices, Inc.
Contact:
Analog Devices
Jessen Wehrwein, 781-461-3337
Email Contact
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